See Those new service sector jobs from Tyler Cowen.
"It’s 85 years since Brian O’Nolan, better known as Flann O’Brien and Myles na gCopaleen, proposed a Book Handling Agency in The Irish Times.
On Sunday evening, Flann’s idea became reality. In a Berlin bar’s back room, Cabinet Magazine, a literary quarterly, assembled a crack team of white-coated literary experts to make your unread books look well-read – at moderate prices.
For €5 you could get an “essential” handling package including a “professional” spine-break for your book, “two commonplace page markers, 2 scholastic dog-ears; 4 underlined passages; 1 arbitrary yet discerning piece of marginalia; and 1 contextually appropriate piece of marginalia”.
The premier package added “mauling the edges” of the book with a drill and sand paper, thanks to the “vice-chiefs of abrasion (light, heavy)” as well as “one stain using cheap wine, coffee etc”, hand-applied by a “fluid dynamics specialist”.
There is a learning dimension as well:
“We learned that, to look authentic, coffee needs to be dropped at a different height than wine,” said Sina Najafi, editor-in-chief of Cabinet magazine, who organised the evening and took on the professional spine-breaking.
Here is the full story, via Benen Harrington."
Related posts:
New Profession Of "Wedding Hashtag Helper" Might Be An Example Of Creative Destruction At Work (2022)
Are dating coaches who help you with texting modern Cyrano de Bergeracs? (2023)
See Creative Destruction by Richard Alm and W. Michael Cox. Excerpt:
"Joseph Schumpeter
(1883–1950) coined the seemingly paradoxical term “creative destruction,” and generations of economists have adopted it as a shorthand description of the free market’s messy way of delivering progress. In Capitalism, Socialism, and Democracy (1942), the Austrian economist wrote:The opening up of new markets, foreign or domestic, and the organizational development from the craft shop to such concerns as U.S. Steel illustrate the same process of industrial mutation—if I may use that biological term—that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. (p. 83)Although Schumpeter devoted a mere six-page chapter to “The Process of Creative Destruction,” in which he described capitalism as “the perennial gale of creative destruction,” it has become the centerpiece for modern thinking on how economies evolve."
But also see this link which suggests that the idea goes back even before Schumpeter to other scholars: Creative Destruction in Economics: Nietzsche, Sombart, Schumpeter by Hugo Reinert and Erik S. Reinert.
"Abstract
This paper argues that the idea of ‘creative destruction’ enters the social sciences by way of Friedrich Nietzsche. The term itself is first used by German economist Werner Sombart, who openly acknowledges the influence of Nietzsche on his own economic theory. The roots of creative destruction are traced back to Indian philosophy, from where the idea entered the German literary and philosophical tradition. Understanding the origins and evolution of this key concept in evolutionary economics helps clarifying the contrasts between today’s standard mainstream economics and the Schumpeterian and evolutionary alternative."
