The article is called ‘Flutie Effect’ study shows success on fields and courts really does mean more applications. Back in 1984, Boston College quarterback (and Heisman Trophy winner) threw a miraculous pass to win a college football game against Miami. This caused more students to apply to Boston College. A couple of economists have studied this for both college basketball and football. Here are some of their findings:
— Schools that make it to the Sweet 16 in the men’s basketball tournament see an average 3 percent boost in applications the following year. The champion is likely to see a 7 to 8 percent increase, but just making the 65-team field will net schools an average 1 percent bump.
— Similarly, applications go up 7 to 8 percent at schools that win the national football championship, and schools that finish in the top 20 have a 2.5 percent gain
It was even better for George Mason last year when they made the final four.