"On Thursday, Build-A-Bear was set to celebrate "Pay Your Age Day" in the US, Canada, and the UK. Customers had the chance to purchase a stuffed animal and pay only their age for the day. Kids were able to pay just a few dollars for stuffed bears, while adults' fees were capped at $29. The bears usually fall in the $20-$35 range.If a kid who was five years old could by one for $5 that normally costs $35, that is 86% off. Not quite free, but close to it. These bears are scarce. Give them away for (almost) free and you don't have enough to go around.
However, the event had to be cut short after stores descended into "madness."
"Per local authorities, we cannot accept additional Guests at our locations due to crowds and safety concerns," Build-A-Bear posted on Facebook at 11 a.m. ET. "We have closed lines in our U.S. and Canada stores. We understand some Guests are disappointed and we will reach out directly as soon as possible.""
Update on July 13: Build-A-Bear CEO apologizes after crowds shut down promo event by Susan Heavey of Reuters.
Related posts about problems when thing are given away for free:
Domino's & T-Mobile discover there is no such thing as free pizza. Too many took advantage of offer. They ran out.
What happens if you give electricity away for free? (Tesla post)
Taco Bell Gives Away "Free" Tacos, Problems Arise.
IHOP Gives Away Free Pancakes And Gets Slammed.
There Is No Such Thing As Free Salt (Or Sand) .
Trees Are Scarce In San Antonio!
Free Can Be Deadly.
More Free Give Aways Lead to Trouble.
Josh Hamilton’s grand slam causes a flooring and countertop shortage
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