Thursday, January 06, 2022

New Profession Of "Wedding Hashtag Helper" Might Be An Example Of Creative Destruction At Work

See As If Getting Married Weren’t Hard Enough, Try Coming Up With a Wedding Hashtag: Newlyweds-to-be are flooding social media with so many of the tags—those things starting with ‘#’—that some are hiring pros to make sure their nuptial codes stand apart by Alex Janin of The WSJ. Excerpts:

"Brainstorming a wedding hashtag? Good luck finding one that hasn’t #beendone.

More than a decade of wedding hashtags have flooded social-media sites to help couples curate guests’ photos on their special day. But soon-to-be-newlyweds are finding it harder to identify a clever, distinctive phrase. 

An overused hashtag—#HappilyEverAfter, say, or #WorthTheWait—could leave them scrolling through wedding photos on social media that aren’t theirs."

"Wedding hashtags have historically often combined a couple’s names and wedding year or date, says Marielle Wakim, Ms. Wakim, founder of hashtag-writing service Happily Ever #Hashtagged.

“It’s so beyond #JimandPamWedding2016 at this point,” she says.

Ms. Wakim launched her Los Angeles-based business in 2016 as the wedding-hashtag trend was booming. Her prices range from one hashtag for $50 to five for $125. Some couples prefer having options or multiple hashtags for different events, such as a bachelorette party and wedding ceremony.

Clients want personalized, tailored, creative hashtags, she says. Some have had specific requests, like Disney -themed hashtags or ones that incorporate specific Chance the Rapper lyrics.

“Some people might look at a hashtag and be like, $50 for a hashtag?” she says. “They’re not really paying for the hashtag. They’re paying for my brain.”

Jalissa Carter, 32, a wedding planner and author in Springdale, Ark., started selling her hashtag skills in 2020 on Fiverr, a network connecting customers with freelancers.

She had helped come up with ideas on Facebook groups free of charge, she says, and “I was like, ‘Oh, wow, I’m really good at this.’ ” She started offering one hashtag and letting brides know they could negotiate prices if they wanted more.

It worked. Mrs. Carter found clients in brides with long or complex names that aren’t easy to pronounce or rhyme with other words, she says. Like many others offering hashtag services, she asks potential clients how to pronounce their names, whether they are looking for a punny or sophisticated hashtag, and a little about themselves."

"Hashtags are becoming more advanced as brides opt to keep their last names, says Caryn Sandoval, who leads a team of 11 hashtag writers at Wedding Hashers, a service based in San Diego. More customers are asking for hashtags that include both names, she says, or shared interests."

Yes, machines like computers might destroy jobs but they can also create new ones like "Wedding Hashtag Helper". 

See Creative Destruction by Richard Alm and W. Michael Cox. Excerpt:

"Joseph Schumpeter
(1883–1950) coined the seemingly paradoxical term “creative destruction,” and generations of economists have adopted it as a shorthand description of the free market’s messy way of delivering progress. In Capitalism, Socialism, and Democracy (1942), the Austrian economist wrote:

The opening up of new markets, foreign or domestic, and the organizational development from the craft shop to such concerns as U.S. Steel illustrate the same process of industrial mutation—if I may use that biological term—that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. (p. 83)

Although Schumpeter devoted a mere six-page chapter to “The Process of Creative Destruction,” in which he described capitalism as “the perennial gale of creative destruction,” it has become the centerpiece for modern thinking on how economies evolve."

But also see this link which suggests that the idea goes back even before Schumpeter to other scholars: Creative Destruction in Economics: Nietzsche, Sombart, Schumpeter by Hugo Reinert and Erik S. Reinert.


This paper argues that the idea of ‘creative destruction’ enters the social sciences by way of Friedrich Nietzsche. The term itself is first used by German economist Werner Sombart, who openly acknowledges the influence of Nietzsche on his own economic theory. The roots of creative destruction are traced back to Indian philosophy, from where the idea entered the German literary and philosophical tradition. Understanding the origins and evolution of this key concept in evolutionary economics helps clarifying the contrasts between today’s standard mainstream economics and the Schumpeterian and evolutionary alternative."

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