See We’re Spending Billions on This Work-From-Home Indulgence: Without the boss nearby, who can resist placing that Amazon order? by Rachel Feintzeig of The WSJ.
It is probably less costly to shop online during work hours if you are at home compared to being at the office. So people do more of it.
Excerpts:
"Our collective retail therapy adds up. New research from Stanford University, Northwestern University and the Mastercard Economics Institute, the payments company’s research arm, finds the pandemic prompted a rise in online shopping that’s persisted. Last year, for example, we spent $375 billion more than we would have otherwise, the report estimates.
The brunt of that bump is being driven by people working hybrid or fully remote schedules, says Nick Bloom, a Stanford economist and co-author. County-level data shows that in areas where work-from-home jobs are prevalent, online shopping is up, while it’s back to prepandemic levels in places where more folks work in-person.
Along with walking the dog and getting a jump on dinner, workday shopping is a way to make efficient use of our time, Bloom says, and take advantage of the fact that we have more control over it at home.
“People just can’t work continuously without taking a break,” he says."
"Weekly online spending peaks from 10 a.m. to 1 p.m. on Fridays, as the workweek slows to its languorous end, data from Adobe shows. More than a quarter of women surveyed last year by shopping portal Rakuten said they typically shop online during work hours. For Gen Z, the share was 41%."
No comments:
Post a Comment