"ENTREPRENEURSHIP, the initiation and
assumption of the financial risks of a business and its management. The decision to
start a business is often complex. Many
factors, including the need for achievement, the need for control over one's
destiny, the willingness to take risks, the loss of one's job, and other forms
of displacement may prompt a person to start his or her own business. While
some writers see no link between age and the decision to start a new business,
others have found close links. When age is a significant factor, it is often
for psychological reasons.
Entrepreneurial
opportunities are most likely to be pursued by people with a college education
who are in their late thirties and have established careers. Age is relevant to
entrepreneurship, and entrepreneurship is important for the aged. Of those who
are employed at age 65 or older, 27% are self-employed (Maddox 1985). It is
useful to examine the relationship between entrepreneurship and aging through
the internal or psychological aspects of a person's decision to become an
entrepreneur.
The Entrepreneur
and Hero Compared
Joseph
Campbell believed that the entrepreneur was the real hero in our society.
Although he never systematically compared the entrepreneur and the hero, it is
interesting to do so. Heroes and entrepreneurs are called to take part in an
adventure that is a simultaneous journey of self-discovery, spiritual growth,
and the personal creativity they make possible. An entrepreneur's journey
closely resembles the journey of the hero in mythology as outlined in
Campbell's book, The Hero 'With a
Thousand Faces (1968). There is a strong similarity between the journey that entrepreneurs
take and the adventure of heroes. Entrepreneurs and heroes also have similar
personality traits. Myths describe the universal human desires and conflicts we
see played out in the lives of entrepreneurs. Ian MacMillan and Rita Gunther McGrath (Wall
Street Journal 1992) of the Wharton School's entrepreneurial center found
that entrepreneurs, no matter what country they call home, think alike.
Campbell found that the basic pattern in the hero's journey is the same in
every culture.
Heroes
bring change. Campbell (1968) refers to the constant change in the universe as "The Cosmogonic
Cycle" that "unrolls the great vision of the creation and destruction
of the world which is vouchsafed as revelation to the successful hero."
This recalls Joseph Schumpeter's theory of entrepreneurship as creative
destruction. A successful entrepreneur simultaneously destroys
and creates a new world, a new way of life. Henry Ford destroyed the horse and
buggy age while creating the world of the automobile. Campbell's hero finds
that the world "suffers from a symbolical deficiency" and
"appears on the scene in various forms according to the changing needs of
the race." Changing needs and deficiencies correspond to the changing
market conditions or the changing desires for products. The entrepreneur is the
first person to perceive changing needs. Campbell believed that people become
creative when they engage in an activity, pursue a career or entrepreneurial
venture, because it is what one loves to do and because it bestows on one a
sense of personal importance and fulfillment. It is not the social system that
dictates that it be done; rather, the drive comes from within. It is this
courageous action that opens up doors and creative possibilities that did not
previously exist.
Relationship of
the Hero's Journey to Aging
The
hero's goal is now to find a purpose in life. Campbell's and Erik Erikson's
(1963) heroes are similar, because the hero's journey is a quest for personal
identity that can be found in service to others or to society, or in finding
and delivering a boon. During the generativity versus
stagnation stage, which comes in the second half of life, in Erikson's eight
ages of man, people become willing to take risks in order to be creative or
make their mark upon society. Generativity involves
establishing and guiding the next generation, but it also includes productivity
and creativity, which, along with the willingness to take risks, are essential
to entrepreneurship. For Campbell, the act of creating involves the willingness
to take a risk and cross a boundary into a new domain of ideas. To be unwilling
or afraid to do so is to be controlled by what he calls "the elder
psychology," or the unwillingness to strike out on one's own and take
risks.
The
paradox, then, is that although entrepreneurship may be an important path for
people to discover themselves and "do something meaningful for society"
as they become older, they must resist this "elder psychology," which
Campbell believes blocks risk taking, creativity, and entrepreneurship. When a
person is able to champion things becoming, he or she can achieve generativity by making a significant and unique
contribution to society. If one is able only to maintain the status quo, he or
she will stagnate and will remain self-centered and unable to contribute to
society. Almost by definition, entrepreneurs are champions of things becoming.
In
counseling and advising the elderly in the area of entrepreneurial activity, it
is useful to keep these insights from mythology and psychology in mind. They
deal with the deepest of needs and forces in the human psyche. For an older
person contemplating a new business venture, it will be helpful to recognize
that it is not just the potential financial gains or losses involved that are important. The
entrepreneurial act may be a life-defining and self-defining act, one with deep
personal and perhaps even spiritual implications for the individual and his or
her relationship with society. Entrepreneurs are often seen as having different
attitudes toward risk: what a nonentrepreneur might view
as a great financial risk, the entrepreneur may see as a cost of learning and
adventuring. The venture is an end in itself, more than the profit. People who
start new businesses in the second half of life may view risk in this way,
because they feel such a strong need to define themselves
and contribute to society.