By Alex Tabarrok of Marginal Revolution. Great post, well worth reading.
It seems like a legal system is developing to handle appeals at Amazon when they think fake product reviews were used. Such sites get banned but you can appeal and lawyers are specializing in this.
Amazon will ban companies with fake reviews. Sounds like a good idea. But that means your competitors can leave fake reviews saying how great your product is. Then Amazon will ban your company.
Sometimes rules give people incentives to game the system and economics is all about incentives.
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