See Does Your Wedding Need a ‘Social-Media Concierge?’ Conga line of vendors now includes ‘wedding content creator;’ some have their ‘knickers in a twist about it’ by Alexa Corse of The WSJ.
a “wedding content creator,” who would be on hand with an iPhone to curate the perfect social-media-ready images of the nuptials and celebration."
wedding content gurus who are also known as “social media wedding concierges,” with prices that can go from just over $1,000 to north of $3,500."
"Popping up across the U.S. and abroad, they cater to the many now used to sharing their life—and all those fabulous, enviable moments—in near-real time on social media."
"“Couples lose control over the narrative,” cautions wedding-industry site Wed Society Pro, touting the reasons why one should consider a “wedding social media assistant.”"
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New Profession Of "Wedding Hashtag Helper" Might Be An Example Of Creative Destruction At Work (2022)
Are dating coaches who help you with texting modern Cyrano de Bergeracs? (2023)
See Creative Destruction by Richard Alm and W. Michael Cox. Excerpt:
"Joseph Schumpeter
(1883–1950) coined the seemingly paradoxical term “creative destruction,” and generations of economists have adopted it as a shorthand description of the free market’s messy way of delivering progress. In Capitalism, Socialism, and Democracy (1942), the Austrian economist wrote:The opening up of new markets, foreign or domestic, and the organizational development from the craft shop to such concerns as U.S. Steel illustrate the same process of industrial mutation—if I may use that biological term—that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one. This process of Creative Destruction is the essential fact about capitalism. (p. 83)Although Schumpeter devoted a mere six-page chapter to “The Process of Creative Destruction,” in which he described capitalism as “the perennial gale of creative destruction,” it has become the centerpiece for modern thinking on how economies evolve."
But also see this link which suggests that the idea goes back even before Schumpeter to other scholars: Creative Destruction in Economics: Nietzsche, Sombart, Schumpeter by Hugo Reinert and Erik S. Reinert.
"Abstract
This paper argues that the idea of ‘creative destruction’ enters the social sciences by way of Friedrich Nietzsche. The term itself is first used by German economist Werner Sombart, who openly acknowledges the influence of Nietzsche on his own economic theory. The roots of creative destruction are traced back to Indian philosophy, from where the idea entered the German literary and philosophical tradition. Understanding the origins and evolution of this key concept in evolutionary economics helps clarifying the contrasts between today’s standard mainstream economics and the Schumpeterian and evolutionary alternative."
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