Thursday, April 06, 2023

March Madness will cost $17.3 billion in lost work

By Clare Fonstein of The Houston Chronicle. Excerpts: 

"Focusing on work when there’s a national basketball tournament underway might be difficult for some employees, and that distraction will end up costing businesses a decent chunk of change, a new report states.

March Madness is expected to cost employers $17.3 billion in lost productivity this year, $1 billion more than 2022, according to a report by Challenger, Gray & Christmas, a global outplacement and career transitioning firm that has published calculations of March Madness productivity loss in the past. The 2023 projected losses are the highest the company has recorded. Because of increasing employment and wages, the total losses have risen from last year, the report states."

"The total is generated based on an estimation of U.S. workers likely caught up in March Madness and the time spent making brackets or watching games. That total is then calculated with average hourly earnings, arriving at the whopping $17.3 billion."

"About 48 percent of workers use company time to build their brackets, according to a 2018 TSheets survey."

"Employees tend to spend on average 25.5 minutes each day doing March Madness-related activities while the tournament is going on"

Related posts:

Cost of attendance stipends in college sports  (2018)

How The Economics Of College Sports Might Be Distorted  (2017)

All is not well (financially) in the world of college football (2015)

Will Moving To NCAA Division I Status Pay Off For The University of the Incarnate Word? (2012)

The Flutie Effect: When The Teams Win, More Students Apply To The College. (2008)

There's A New Book On The Economics Of College Sports 
(2011)

NCAA Takes Another Court Hit on Athlete Compensation: The Ninth Circuit ruled that the organization’s restrictions violated federal antitrust law  (2020)

The NCAA wants an antitrust exemption from Congress so it can oversee name, image and likeness deals (2020)

What Economists Say About "March Madness" (2009)

Public universities spend more per per athlete than they do per student (2013)

March Madness Is a Moneymaker. Most Schools Still Operate in Red (2021)

Basketball on Office Monitors Madness for Business (2008) ("streaming all 63 final college basketball games free, will cost American businesses about $1.7 billion in lost productivity" plus computers  servers might crash)

Solar Eclipse Will Cost America Almost $700 Million in Lost Productivity (2017). That post was based on this Reuters article. Excerpt:

"During the opening week of March Madness, the firm estimated employers experienced $615 million per hour in lost productivity as people watched games and highlights, set up pool brackets and avidly tracked their standings rather than performed actual work."

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